Honda in the U.K. has chosen Wieden + Kennedy for the car maker's creative advertising account. The agency, which is located in London, is taking on the estimated $30 million piece of business in
January 2002. Honda had been with CDP, in London, for the past 7 years. CDP was in the running for the account, as was The Leith Agency, which handles Honda in parts of Europe. CDP will continue to
handle Honda's media in the U.K.
- Adam Bernard
