Victorinox Swiss Army named Mullen as its North American marketing agency, following a review. Victorinox Swiss Army consolidated its marketing services, including advertising, digital marketing, PR
and social media, with Mullen. Global brand strategy will continue to be led by Victorinox A.G. corporate headquarters and its agency partners in Switzerland. Mullen previously handled advertising, PR
and event marketing assignments for Victorinox Swiss Army from 1997-2003.
