News Brief
'NY Post,' Revel In New York Start Web Video Series
Dec 16, 2009, 10:31 PM
The New York Post has partnered with Web video producer Revel in New York to launch a new section on the newspaper's site with short videos spotlighting art, culture and various New York personalities.
The series profiles established artists, chefs, musicians and other New Yorkers and gets their recommendations on favorite things to do in the city and as well as suggestions on books, music and films. Among those featured in the first batch of videos is the band Brazilian Girls, middleweight boxer Danny Jacobs, designer Jim Walrod and artist Trenton Doyle Hancock.
The series will last about six months, with four videos debuting in the first week and an additional video added to the site each week thereafter. --Mark Walsh
0 comments on "'NY Post,' Revel In New York Start Web Video Series".
Leave a Comment
Sign in to leave a comment. Don't have an account? Join Now
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Big smartness.
And another thing - this is the kind of stuff that drives me crazy! The newspapers could've owned online video in this and almost every other city. But what did they concentrate on? Getting the cheapest possible product and "video-izing" extant content instead of looking at it from outside the newsroom and saying "What are we good at the nobody else is?" - Why, reporting about the city we live in... so if we concentrate on creating unique, informed and intelligent content we'll have a lock on the online video market - and it's associated new revenue streams. No, let's charge for online written content that anybody can get off AP wire instead. Of course this "big idea" had to come out of New York to be validated...
Currently in the UK some publications, now have a Youtube channel covering sports, entertainment and gossip supplementing their print offering. So readers have the choice to read or watch with interview.
Maybe NY Post could do something similar with Citysearch.com and whereby the video content referencing a local celebrity or location for cross marketing and promotional purposes creates a win/win situation for both.