The series profiles established artists, chefs, musicians and other New Yorkers and gets their recommendations on favorite things to do in the city and as well as suggestions on books, music and films. Among those featured in the first batch of videos is the band Brazilian Girls, middleweight boxer Danny Jacobs, designer Jim Walrod and artist Trenton Doyle Hancock.
The series will last about six months, with four videos debuting in the first week and an additional video added to the site each week thereafter. --Mark Walsh
Big smartness.
And another thing - this is the kind of stuff that drives me crazy! The newspapers could've owned online video in this and almost every other city. But what did they concentrate on? Getting the cheapest possible product and "video-izing" extant content instead of looking at it from outside the newsroom and saying "What are we good at the nobody else is?" - Why, reporting about the city we live in... so if we concentrate on creating unique, informed and intelligent content we'll have a lock on the online video market - and it's associated new revenue streams. No, let's charge for online written content that anybody can get off AP wire instead. Of course this "big idea" had to come out of New York to be validated...
Currently in the UK some publications, now have a Youtube channel covering sports, entertainment and gossip supplementing their print offering. So readers have the choice to read or watch with interview.
Maybe NY Post could do something similar with Citysearch.com and whereby the video content referencing a local celebrity or location for cross marketing and promotional purposes creates a win/win situation for both.