Yahoo! Broadcast Services developed these packages to assist in generating leads, building brand strength, reducing marketing communications costs, and increasing the speed to market for products and services. The packages combine interactive applications, consulting and production services, and promotion or distribution options, for marketers to deliver targeted information by leveraging Yahoo!'s global network of 192 million monthly consumers.
A March 2001 Jupiter Media Metrix report, Streaming Media Adoption in the Enterprise, indicates marketing related webcasting will grow to more than $1 billion by 2003.