In this week's Whiteboard Friday Rand Fishkin puts on a red Santa hat and white beard to look at a new model that cold attract inbound links. He takes us back to the 1990s to explain how links were earned. These days, SEO professionals have entered a new generation of link acquisition.
The Web has become more selfish, Fishkin says. But if you think about the Web and link acquisition in the spirit of giving, similar to the holidays, you may receive more than you thought.