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Music Video Game Sales Plummet

  • Reuters, Sunday, December 20, 2009 10:40 PM
The music-game category raked in $1.4 billion in revenue last year, according to Wedbush Morgan Securities, mostly by sales of "Rock Band 2" and "Guitar Hero World Tour." But in 2009, the category is predicted to make half that -- $700 million -- despite such high-profile releases this fall as "The Beatles: Rock Band," "Guitar Hero 5," "DJ Hero" and "Band Hero," not to mention "Guitar Hero: Van Halen," which is due tomorrow, Dec. 22.

According to data from market analyst NPD Group, sales of these games haven't met expectations. The Beatles game, while selling a respectable 800,000 units of its various versions so far, missed the 1 million mark analysts expected in just the first month after its Sept. 9 debut. "Guitar Hero 5" sold 500,000 units in its first month, compared with the 1.4 million "Guitar Hero III" moved two years ago in its first month.

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