Spark Plugs Napa Auto Parts
Dec 21, 2009, 7:30 AM
Publicis' Spark Communications has landed the media planning and buying account for Napa Auto Parts, as part of a win with sister Publics agency Kaplan Thaler Group, which picked up brand, retail and trade communications. The assignments include all advertising, digital marketing and point-of-purchase collateral. An account review was handled by The Bedford Group of Atlanta.