Michelin North America - Mediaedge:cia

  • by December 21, 2009
Michelin North America tapped Mediaedge:cia to manage its media planning and buying activities for all of Michelin's U.S. business units and brands, including Michelin, BFGoodrich and Uniroyal. MEC's New York office will begin work on Jan. 1, 2010. MediaCom will retain media planning and buying responsibilities for Canada and Mexico.
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