CoreMedia Fully Integrates DISH Net
Dec 22, 2009, 7:45 AM
Direct response data processing specialist CoreMedia Systems this morning announced a deal claiming to be the first to electronically integrate commercial post log data for satellite TV firm EchoStar's DISH Network. Previously, users of CoreMedia's products received post log data - information showing when and where an advertiser's commercials aired on DISH Network - via email or fax, and then had to manually input the data into CoreDirect. With its new system, the integration process starts when post log files are emailed to agencies in CoreDirect's new format. Files are saved to a folder that within CoreDirect for posting against the media buy schedule. Air times are reported by cluster and individual network for easy analysis in CoreDirect.