Revolution Media, a new buying service designed to bring the personal attention and an "in-house" mindset to media buying, has signed Guitar Center, Inc. to a long-term contract to conduct media
buying according to Revolution Media President, Mike Vizvary. Revolution Media began operation in January, 2001 as a forward thinking media buying service that brings advertisers a
"beyond-the-numbers" approach to the world of media buying and planning.
- Adam Bernard
