NFL Football Wins Holiday Weekend

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This Sunday holiday weekend was an easy victory for network prime time: NFL football won the day -- and night.

The early part of prime time was easily taken by CBS' slew of NFL afternoon games that spilled over into the evening. It scored a Nielsen preliminary 6.7 rating/20 share among 18-49 viewers and a massive 23.7 million viewers.

The rest of the night belonged to NBC and its NFL coverage, grabbing a preliminary 5.9/16 among 18-49 viewers -- although down from its regular season average.

There was little opposition most of the night as both ABC and CBS screened movies that have been aired before: "The Sound of Music" and "Jesse Stone: Thin Ice," respectively. "Music" earned a 1.7/4 and "Stone", a 1.6/4.

Fox went with its sitcom in repeats -- except for its new show "Brothers," which averaged a poor 0.7/2 during the 7 p.m. hour.

CBS' "60 Minutes" benefited from its NFL overrun, bumping up to a 2.5/7 on the night. That turned out to be the highest-rated non-sports show of the night. A rerun of Fox's "Family Guy" at 9 p.m. was a close second at 2.5/6.

NBC was tops, with a 4.9/13 average among 18-49 viewers for the night. CBS was next with a 3.1/8, then Fox with a 1.6/4, followed by ABC with a 1.5/4 and Univision at a 1.0/3.

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1 comment about "NFL Football Wins Holiday Weekend".
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  1. Dean Collins from Cognation Inc, December 29, 2009 at 9:34 a.m.

    Is it just me or is NFL football going from strength to strength this year?

    It's going to be a great playoff season in Jan for fans andd sponsors.

    If you (or someone in your family) is a NFL freak send them to check out www.LiveFootballChat.com

    Cheers,
    Dean

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