Pep Boys Sponsors Pennsylvania 500

  • June 21, 2001
Pep Boys, a full-service automotive retail and service chain, has agreed to become the presenting sponsor of the Pennsylvania 500, one of the upcoming major races in the NASCAR Winston Cup Series, to be held July 29 at Pocono Raceway in Long Pond, Pa. As part of its desire to leverage the sponsorship by driving store traffic, the company has designed a "Watch, Match and Win Sweepstakes" in which periodic race standings announcements will help determine winners among fans watching the race on TNT.
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