'Tyra Banks Show' Calls It Quits
"Tyra Banks" departure makes three 2009 announcements of established daytime talk programs leaving broadcast TV stations.
The 5-year-old Warner Bros' "Tyra Banks Show," a fixture for four seasons in syndication, moved to the CW network this season during daytime periods. (Warner Bros. is a 50-50 partner with CBS in the network.)
Now Banks wants to focus on her Bankable Studios, which will produce big-screen movies, as well as her other CW show, "America's Next Top Model," a top-rated reality show on the mini-network.
Warner Bros. will stop the show at the end of this season and will air "The Best of The Tyra Banks Show" on the CW next season. Repeats of "Tyra Banks" have been airing in late night on Oxygen.
Although the Banks show has been above its syndication run, especially in key young women demos -- at a season-to-date 1.2 for women 18-34 and a 1.0 women 18-49 rating, up 25% and 20%, respectively -- the show's overall numbers have been so-so. Household ratings are at a 1.1 rating, even with a year ago.
This would be Warner Bros' second talk show to end its run this season. Recently, the studio announced that the low-rated syndicated "Bonnie Hunt Show" will stop production at the end of this season.
In syndication, "Banks" touted strong young women 18-34 demographics -- a contrast to most other daytime talkers, which focus on women 18-49 and 25-54 viewers.
Last month, industry leader Oprah Winfrey said she would be ending her syndicated talk show in 2011 after a 25-year run. While still the undisputed industry leader among daytime television, her program's ratings have been falling -- as have virtually all broadcast TV programs.
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