For broadcasters, the major mobile TV play is being led by the Open Mobile Video Coalition, which represents more than 800 local TV stations that plan to use the ATSC's mobile digital TV broadcasting standard. The OMVC has lined up device manufacturers and the group plans to launch a customer trial in Washington, D.C. next year. Also hoping to crack the market is FLO TV, Qualcomm's mobile television subsidiary, which has a deal with Audiovox to deliver live TV service through more than 12,000 new car dealers in 85 markets.
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