• June 25, 2001

Streaming audience size and demographics tracking company MeasureCast, and digital audio identification technology provider Audible Magic today announced an exclusive partnership to provide the streaming media industry with the first verification and demographic reporting service for on-line advertisements.

Powered by Audible Magic's patented technology for generating unique audio "fingerprints," the MeasureCast Streaming Ad Verification Service gives advertisers and ad agencies timely third-party confirmation that their ads ran in a particular audio stream. The data is then integrated with MeasureCast's Internet audience data, enabling advertisers to see online reports verifying that a particular ad was delivered at the right time, with the right creative, to the right demographic segment.

The new service, available in Q3, 2001, was initially tested with Internet radio broadcaster 3WK Undergroundradio.