• June 26, 2001

Arbitron Inc. announced yesterday that, beginning September 2001, it will conduct syndicated radio audience measurement services for Mexico City broadcasters, advertisers and agencies.

The Mexico City radio ratings service will be the first syndicated radio measurement conducted by Arbitron outside the United States.

Broadcasters that have signed long-term commitments include Grupo ACIR, Imagen Telecomunicaciones, MVS Radio, Nucleo Radio Mil, and Organizacion Radio Formula. These broadcasters operate 23 stations in Mexico City and the Valley of Mexico. Advertising agencies and media buying services that have signed contracts or letters of intent include BBDO - OMD, Control Media, FCB Worldwide, Initiative Media, Leo Burnett - Starcom, McCann Universal, Media Planning Mexico, and Mindshare. These agencies account for more than two-thirds of radio ad spending in the Mexico City radio market.