• June 26, 2001

Nielsen//NetRatings yesterday published its first data on the at-home surfing behavior Internet users in Switzerland.

These findings show that in May, average Internet sessions lasted 24 minutes in Switzerland, and ad banners had an average click-through rate of 0.3.

Nielsen//NetRatings tracks the entire spectrum of Internet user behavior: who's online, where they're going, what ads they're viewing and clicking on and how much time they spend. This information is derived from randomly selected consumer panels, continually refreshed to reflect the most current Internet universe.

WEMF, which carries out the National Readership Research and runs the Audit Bureau of Circulation on behalf of the Publishing Industry in Switzerland, has backed the Nielsen//NetRatings service, and has entered into a partnership agreement to resell Nielsen//NetRatings in Switzerland.