Jeremy Kirk claims Google overcharge advertisers for "free clicks." The mishap is linked to a commercial arrangement covering sites with pop-up advertisements.
Kirk cites research from Ben
Edelman, an assistant professor at the Harvard Business School, who believes Google hasn't done enough to prevent fraud related to how its text ads are distributed by advertising networks. Edelman
points to nsoftware program WhenU as the culprit.
Read the whole story at ComputerWorld U.K. »