"Andrea's experience and
leadership will help her hit the ground running as Gatorade continues to transform from a sports drink to a sports performance innovation company," says Gatorade CMO Sarah Robb O'Hagan. Fairchild also
will help to "identify future innovation opportunities" as well as additional retail channels.
PepsiCo plans to spend about $30 million in 2010 on new Gatorade product lines and packaging, in addition to its ad spend, which topped $20 million in 2009, according to TNS Medial Intelligence.
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