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4 Agencies Hire New Business Heads

  • Adweek, Sunday, January 17, 2010 11:14 PM
Ogilvy & Mather, JWT, McCann Erickson and Bartle Bogle Hegarty have recently hired new business chiefs, with JWT and BBH filling vacancies that had existed for months. Ogilvy's position -- global new business director -- is new, but nonetheless took about a year to fill.

Casting for the role is tough, given the demands of major reviews and the changing nature of shops. Reviews have been complicated by the expanding marketing needs of clients, search consultants and the participation of procurement executives. After Ogilvy, JWT had the next longest search at 11 months, followed by BBH at five months, and McCann at less than two months.

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