Pampers Launches Diaper Line at Olympics
Procter and Gamble's brand will introduce Team USA-branded diapers, but they won't be for sale. They will be in free sample three-packs starting Feb. 12, the day of the Olympic opening ceremonies.
The company says it is randomly inserting the Team USA branded Cruiser diapers in the packs. If a consumer gets a sample pack with one of the branded diapers, they win a year's supply of Pampers Cruisers Diapers with Dry Max.
Olympic gold medal speed skater Chad Hedrick and his family, and skeleton (forward-facing luge) World Champion and Olympic Hopeful Noelle Pikus-Pace and her family will support the effort via Olympic photo essays and videos on Pampers.com.--Karl Greenberg