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BIA: TV Wins With Localism

BIA/Kelsey today released its top five trends and industry developments to watch in 2010 in interactive local media, mobile local media, broadcast, global Yellow Pages and vertical directories and classifieds. They have also advised their clients to expect traffic acquisition costs to start to rise.

Predictions were drawn from analysis of more than 36 anticipated developments the firm provided to clients. The predictions include: localism key to broadcasters; a return of a competitive search market; geo-targeting, monetizing mobile and new ad networks.

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