Globe Specialty Products, Inc. (GSP), a subsidiary of The Boston Globe and direct mail marketing services company ADVO Inc., announced an agreement for the integrated delivery of each company's
advertising materials. The new agreement provides for combined mail and newspaper delivery to give clients in Boston more efficient and effective distribution. In addition, ADVO and GSP will use a
common mail processing facility to package and deliver their advertising material. Scheduled to begin in August, the distribution of these packages will be in a Globe Direct - ShopWise wrap.
