Stoney deGeyter runs though the four basicS of SEO, which he calls the "foundation" for online success: indexed pages, rankings, visitors and conversations. Implementing these tactics correctly could
improve conversions.
The more difficult to navigate, find information and make a purchase or get conversions on the Web site, the more likely visitors are to leave. They'll move on to another
site where things are easy, deGeyter writes.
Read the whole story at Search Engine Guide »