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Tupperware Sees Growth In Emerging Markets, Beauty Products

Wall Street Journal, Wednesday, January 20, 2010 10:42 AM

Tupperware parties can be found in about 100 countries today and the U.S. market now accounts for just 14% of Tupperware Brands' sales, Kelly Nolan reports. It also sells beauty products via eight brands, which enjoy wide distribution in countries such as Mexico, South Africa and Uruguay and account for about a third of the company's total sales.

"We're not your June Cleaver, 'Leave It To Beaver' kind of company anymore," says CEO Rick Goings, who expects that as much as 70% of sales will be in emerging markets in the near future.

In markets like the U.S., Tupperware is differentiating its core food storage products from cheaper retail offerings with product lines like FridgeSmart, which it says can double the shelf life of fruits and vegetables through a special ventilation system.

Read the whole story at Wall Street Journal »

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