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MyNetworkTV Is Gaining Traction

  • B&C, Wednesday, January 20, 2010 11:15 PM
MyNetworkTV unveiled its latest iteration, as a syndication-based programming service, in the fall, and the new prime-time model is attracting a decent audience, up 28% compared to a year ago. The News Corp.-owned network's audiences remain small; season-to-date, it's averaging 2.3 million total viewers, but that's up substantially over last year's 1.8 million.

MyTV executives are renewing affiliate contracts with stations, which seem happy with the new model. MyNetworkTV began in January 2006, creating a network to serve UPN affiliates who were left hanging when the network combined WB, UPN into the CW.

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