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Crowdsourcer CrowdFlower Gets Funding

CrowdFlower, which helps companies "crowdsource" menial tasks, has raised $5 million in a first round of institutional funding. The San Francisco-based startup's service is best fitted for basic tasks that can't be automated by technology, such as tagging photos, according to VentureBeat. There are a number of services that already provide the infrastructure for this type of crowdsourcing, chief among them being Amazon's Mechanical Turk. Rather than competing directly with incumbents, CrowdFlower is serving up analytics on top of crowdsourcing platforms including Mechanical Turk, to make the results more useful. CrowdFlower is claming that more than 8 million tasks from 125,000 workers have been completed with its services over the past year.

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