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Synergy Is Key To Super Bowl Ads

Super Bowl advertisers must know add a robust presence in social media like Facebook, Twitter and YouTube to their marketing lineups. The focus is promoting spots in the game and give them life beyond Super Bowl Sunday. YouTube plans for a third year to offer its Super Bowl Ad Blitz channel, where consumers can watch all the commercials after the game.

In a survey by Venables Bell & Partners in San Francisco, which is creating a commercial for Audi to appear during Super Bowl XLIV, 41% of respondents said they would re-watch the spots online on Web sites like AOL, Yahoo and YouTube. And 26% said they planned to pass on their favorite commercials to friends and family through e-mail messages or social media sites.

Read the whole story at The New York Times »

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