Banners That Worked
Aug 29, 2001, 12:00 AM
24/7 Media, Inc., an interactive marketing company, demonstrated the effectiveness of online advertising to drive Internet traffic through banners it created for AboutOurKids.org, the website for the New York University Child Study Center. The banners, which ran across the 24/7 Network, increased web traffic to the site by more than 300 percent during the first 30 days of placement. AboutOurKids.org banners have run on the 24/7 Network of websites since June.