• Search Engine Land, Monday, January 25, 2010 3:08 PM

Search Engine Land's Danny Sullivan has a little -- actually a lot -- of search engine optimization advice for Bill Gates to help him better optimize his new blog. It ranked fourth on Google when Sullivan first searched for "bill gates blog" -- and now ranks behind Sullivan's own post on the subject. Worse still, it didn't even show up on Bing.

Sullivan tells Bill that one of the most important elements in controlling rank is a page's title tags. "Ideally, each page on your web site has a title that reflects the terms you hope that page will be found for," he tells Bill. "Even more ideally, you've done a little keyword research to better refine those terms." Another problem is that every page on Bill's Web site has the same title, even though each page is about a different topic. "This is the same as publishing a bunch of different books, on different topics, but giving them all the same title," says Sullivan. "It hurts your potential to be found for what those pages are about ... It hurts the chances for people trying to find the good information you're putting out to locate it."

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