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Brightcove Buys Into TV Everywhere

With an eye on TV Everywhere, Brightcove is introducing a new "solution pack" that will give broadcasters and cable networks tools to roll out new video services tied to consumer cable subscriptions. The TV Everywhere Solution Pack, so-called, is built on top of the company's recently released Brightcove 4 video platform, adding support for authentication and rights management that are largely considered necessary for new premium video services.

TV Everywhere, if you weren't aware, is an industry-wide effort by programmers and cable companies to give customers on-demand access to the content they've already subscribed to. To date, many major media companies have used in-house solutions to manage the distribution of their video assets online. The high expense of the expertise and technology required to roll out TV Everywhere-type services is causing many to rethink that strategy, according to Jeff Whatcott, Brightcove vice president of marketing.

Read the whole story at New TeeVee »

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