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Dentsu Buys Digital Shop 360i

  • Ad Age, Tuesday, January 26, 2010 11:55 PM
The U.S. arm of Japan's biggest ad-agency network, Dentsu Holdings USA, has acquired New York-based Innovation Interactive, which owns digital agency 360i, search firm Search Ignite and analytics and targeting practice Net Mining.

Innovation is a 10-year-old agency network, with clients such as JCPenney, Reckitt Benckiser, Office Depot and NBC. It claimed $61 million in revenue for 2009 and expects to top $80 million this year. "Digital is where the growth is right now, so if you want a major presence in U.S., there are a smaller number of agencies out there," said Seth Alpert, managing director of New York-based Ad Media Partners, an investment bank that specializes in ad and marketing deals.

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