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'New York Times' Focuses on E-Editions

Bloomberg, Tuesday, January 26, 2010 11:54 PM

New York Times Co. will create a business unit to focus on generating profits from electronic editions, including versions of its newspapers for Amazon.com Inc.'s Kindle, according to an internal memo. Yasmin Namini, the senior vice president of marketing and circulation, is general manager of the unit, which joins four others as part of the Media Group: the newspaper, Web site, the International Herald Tribune and News Services.

Times Co. now sells subscriptions to its namesake newspaper on Kindle, the Barnes & Noble Inc. Nook and Sony Corp.'s Reader devices. It offers free applications for Apple Inc.'s iPhone. As part of its plan to charge for some Internet content in 2011, The New York Times may bundle those subscriptions with mobile applications.

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electronics, newspapers

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