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Apple Table One Gun In Publisher's Survival Kit

Reuters, Thursday, January 28, 2010 12:12 AM

Publishers hope Apple Inc's tablet computer will attract new readers and boost revenue, but few expect that it will, by itself, reverse the fortunes of a beleaguered industry. Investors and analysts are cautiously optimistic about the prospects for publishers like Time Warner Inc, Conde Nast, The New York Times and News Corp's HarperCollins.

But they warn the device -- launching Wednesday -- is only part of the solution to the flight of readers to cheaper content on the Web. Publishers are crafting an overall strategy that includes smart phones and other mobile devices. Magid Advisors estimate the tablet could drive a 10% to 20% increase in publishers' digital revenue. Devices like the tablet could drive growth, but not until 2015.

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electronics, magazines, newspapers

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