SEO professionals continue to debate whether or not to use topic pages and how to use them effectively. Rand Fishkin asks these questions of Marshall Simmons, chief executive officer at Define Search Strategies, as well as the chief strategist for the New York Times and About.com.
Simmons talks about the strategy behind developing content around topic pages, including person, place or thing, and allowing that content to continually change by adding active links, text and graphics. The two also talk about the importance of receiving and providing links.
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