Out to Launch: Super Bowl Edition, Day 3
There's an animated "Squirrel" foraging for unlikely materials in a spot for Honda Accord Crosstour, running in the fourth quarter. The ad, set to Kool & The Gang's "Funky Stuff," continues with the brand's use of polygonal animation and follows a squirrel gathering stock for winter. A pineapple, bowling trophy, barbell and furniture barely make it into a tree. The furry critter stops in awe of the room the Crosstour provides. "Just what we all need. Another brilliant idea from Honda," says voiceover Kevin Spacey. Watch the ad here, created by RPA.
Is getting a Super Bowl ad banned the new black? If so, kgb has joined the ever-growing list of brands with a banned Super Bowl ad under their belt. I still can't comprehend how the company makes a profit. You text them your questions and pay for answers. I use Google when I'm stumped, and it's free. Back to the banned ad. The kgb team is summoned to a country club to find two golfers with their heads up their asses. Their wives look unsurprised at their husbands' achieved feat. They could have avoided this situation by getting accurate answers from kgb. If you're used to seeing burp and fart jokes in Super Bowl ads, then "In the Hole" seems like a perfect fit for the big game. What's more offensive to Super Bowl audiences: seeing a visual of a man with his head up his ass, or assuming that men's heads are frequently found there? Watch the ad here, created by The Brooklyn Brothers.