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Big Magazines Publishers Join For Campaign, Digital Consortium

  • Mediaweek, Monday, February 8, 2010 12:40 AM
Five rival publishing companies have come together to launch a magazine marketing campaign plan that breaks in April in the pages of their magazines. Young & Rubicam is handling the creative work. Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media are funding the campaign to help a troubled industry.

All but Wenner are also backing, along with News Corp., Next Issue Media, a newly formed digital publishing consortium. Next Issue's goals include setting digital publishing standards and creating a digital storefront to sell magazine editions for e-readers.

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