• February 6, 2010

Old Spice and two-time NASCAR Sprint Cup Series champion Tony Stewart are doing Victory Towel Auctions, giving fans the opportunity to bid on a piece of racing history and help those in need.

As the official deodorant and body wash of NASCAR, Old Spice is celebrating its 11-year anniversary with Stewart. Every time Stewart wins a Sprint Cup or NASCAR Nationwide Series race during the 2010 season, he'll use the Old Spice towel to wipe off the sweat. He'll later autograph the towel and turn it over to Old Spice for a charity auction on eBay, with all proceeds going to the Tony Stewart Foundation.

Stewart drives the No. 14 Old Spice/Office Depot Chevrolet which made its debut during the Feb. 6 Budweiser Shootout at Daytona (Fla.) International Speedway. Old Spice will also be seen throughout the 2010 Sprint Cup season as Stewart's primary sponsor.--Karl Greenberg