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How HTML Influences SEO

Rishi Lakhani analyzes the influence HTML 5 has on SEO. He reminds us any markup change influences how search engines read coded links, and suggests major media owners need to start taking HTML 5 more seriously, if only to ensure they do not lose traffic opportunities because of lack of iPad support.

Lakhani points to shifts on how engines view text and video, what this means for SEO professionals, and presents a list of resources.

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