• by Gavin O'Malley  @mp_gavin, February 8, 2010

Video network Digital Broadcasting Group has integrated Datran Media's Aperture digital audience measurement technology across its platform, the companies are expected to announce Monday.

DBG's agency and brand clients will now have access to Aperture's data-driven audience measurement platform, and reporting and analytics capabilities.

"Better, more actionable audience intelligence is frequently expressed as the number one need of advertisers," said Damon Bethel, EVP of Strategy and Business Development for DBG. "We reviewed many providers when seeking the right analytics offering to complement our video advertising capabilities."

DBG was launched in 2007 by Chris Young, the co-founder and CEO of online rich media video provider Klipmart -- since acquired by the now Google-owned DoubleClick.

To date, DBG has worked with clients such as Wal-Mart, Microsoft Xbox, and Diet Coke to create and distribute original branded entertainment content.

Young also takes pride in the fact that DBG can produce its own content in-house. HBO and VH1 television writers and producers Joseph Gomes and Gregg Backer handle that part of the business.

Along with AJ Vernet, Bethel joined DBG in late 2008. Bethel came from Starcom MediaVest Group, where he served as digital director, leading the development of strategy for Coca-Cola's portfolio of brands across all digital media touchpoints.

Vernet, DBG's SVP of West Coast sales, once worked with Young at Klipmart, but has more recently headed up Kush TV, a branded entertainment company that was purchased in late 2008.