Waldo Envy: The Newest Sharing Syndrome
Forbes , Friday, February 12, 2010 10:45 AM
Some big brands are loving the idea of location-based check-ins and gaming apps such as Foursquare -- which has signed deals with companies including PepsiCo, HBO, Zagat and Bravo -- as a way to extend their brand to wherever their consumers happen to be in real life, observes blogger Dave Pell. But the angel investor, founder of Addictomatic and author of the "Tweetage Wasteland: Confessions of an Internet Superhero" blog ain't buying it.
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"Call me a geo-luddite, but I'm still checking out of this activity until someone convinces me that I need to know that you're picking up a box of Ho Hos at 7-Eleven," he writes.
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