• Search Engine Land, Friday, February 12, 2010 2:55 PM

Microsoft just introduced what some analysts are calling impressive new features and imagery in Bing Maps. With its new Silverlight version, "Bing has advanced online maps to a kind of 'next level' -- albeit one right now for power users perhaps -- that jumps ahead of Google in terms of innovation (i.e., deep zoom, Photosynth integration, video integration, "map apps")," writes Search Engine Land's Greg Sterling.

"It brings 'augmented reality' into desktop maps." Sterling goes so far as to suggest that Bing Maps might now be to Google Maps was Google Maps has been to MapQuest for some time. Still, as Sterling notes, "Google is of course not going to be complacent and has lots more money than MapQuest had to keep pace."

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