• Financial Times, Tuesday, February 16, 2010 1:44 PM

While newspaper and magazine publishers have portrayed Apple's iPad as a great savior, the potential partners still face key differences over revenue sharing, and other matters. Still, negotiations are in their early stages, and are considered to be friendly and continuing, sources tell The Financial Times.

Yet, according to the paper, "Apple's proposals could significantly alter business practices that have protected profits over decades, publishers fear." Along with the allocation of subscription revenue, Apple and its publisher partners have to figure out who owns subscribers' information -- both personal and behavioral. Needless to say, all parties involved would like complete control over such data.

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