July 4 Causes Internet Radio Listening to Drop
- by July 10, 2001
Streaming radio listening on Wednesday, July 4 was 47% lower than during an average non-holiday weekday. However, since January, the total number of hours streamed by on-line broadcasters measured by MeasureCast has increased 62%.
The weekly index tracks the total number of hours streamed by on-line broadcasters, and is a representation of the trend in total time spent listening (TTSL) across a spectrum of stations measured by MeasureCast.
While Internet broadcasters streamed fewer hours of programming last week - only five of the MeasureCast Top 25 stations saw an increase in TTSL - 14 stations enjoyed an increase in estimated audience size, or CUME.
This means more people tuned in to those stations, but didn't listen as long as they would during a non-holiday week. Only four stations in the top 25 streamed more hours to more people than they did the previous week: AliceOnAir.com; Cablemusic Country; HardRadio.com; and WCPE-FM. HardRadio.com turned in a 36 percent increase in TTSL. And 16 of top 25 stations were Internet-only broadcasters - two less than the previous week.
Other facts for the week of July 2 - July 9:
- 77% of all listening occurred between 5 a.m. Pacific and 5 p.m. Pacific.
- The peak listening hour was 11 a.m. Pacific, with 8% of the day's listening.
- 14% of the week's TTSL took place over the weekend; up 2% over the previous week
- The peak listening day was Thursday, with 20% of all TTSL occurring on this day.
- The largest single age group listening to Internet radio last week: 25-34 year-olds (29%).
- 54% of listeners were under 35; 25% were younger than 25, and 6% were over 55.
- 71% of listeners were men; 29% were women.
- Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.
- The South (31.6%) and the West (29.5%) of the U.S. have the greatest number of streaming media consumers.
