"For
Burger King, it's about finding a combination of new menu items that scream value to the consumer," says Telsey Advisory Group analyst Tom Forte. "And for the franchisees, it's about
having other items that can offset that impact on margins."
Burger King also announced yesterday that it would sell Starbucks' Seattle's Best Coffee drinks at 7,250 Burger
King shops nationwide by September, Melissa Allison reports in the Seattle Times. The
fresh-brewed premium coffee will replace BK Joe. The alliance represents a strategy shift for Starbucks, which has mostly steered away from fast food.
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