MediaBank, Strata Unveil New Digital Media-Buying Apps
Two of Madison Avenue's leading "back office" systems providers - MediaBank and Strata - have struck deals advancing the way they process and manage online and digital media buys.
Chicago-based and VC-backed MediaBank this morning announced an agreement with Omnicom's Critical Mass unit to develop a new "analytics dashboard" that will help the agency's clients get a handle on the impact of their digital media buys. The dashboard, which is based on MediaBank's A|X analytics platform, will be used to track Web site performance for an undisclosed automotive client, aggregating usage data from more than 30 country sites in Europe, the Middle East and North America. Critical Mass handles Mercedes-Benz.
Strata, which is owned by Comcast Corp., meanwhile announced what it dubbed its first "agency-based ad serving solution built from the ground up." The new product, developed with Eyeblaster's MediaMind, offers integrated access to Eyeblaster to simplify rich media campaign management, doing away with the need for agencies to reenter campaign buys into multiple systems.
Strata currently works with about half of all media-buying agencies, and processes about $50 billion worth of media buys annually.
0 comments on "MediaBank, Strata Unveil New Digital Media-Buying Apps".
Leave a Comment
Recent Online Media Daily Articles
-
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ... -
Good TV Content Trumps On, Whether Trad TV Or Streaming May 22, 2:42 p.m.
While consumers continue to perceive TV programming as superior in quality to that of online fare, ... -
Google Releases Self-Serve Display Benchmark Tool May 22, 2:02 p.m.
Understanding how a brand's online campaign competes with competitors requires trending benchmark data like engagement rates ... -
Twitter Brings Lead Generation To Tweets May 22, 1:14 p.m.
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross ... -
DigitasLBi, Razorfish Tap Execs For Global Ops May 22, 11:26 a.m.
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international ... -
More Consumers Turn To Mobile To Research, Book Travel May 22, 8:53 a.m.
More than half of consumers used a mobile device to book travel in the last 90 ... -
Showrooming Overhyped, Mobile Key To Shopping Purchases May 22, 8:53 a.m.
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still ... -
Shopping App Swirl Adds In-Store Capability May 22, 8:53 a.m.
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn ...
A point of clarification: Mercedes is not a current client of Critical Mass.