News Brief
X20, TruMedia Partner For Digital OOH Displays
Feb 18, 2010, 10:57 AM
X2O Media, a provider of software, network management and content services for professional digital signage applications, has partnered with TruMedia Technologies, which provides audience measurement and proactive advertising solutions, to integrate the AlliO audience measurement system for digital out-of-home displays. TruMedia's audience measurement system allows Xpresenter users to accurately measure their audience and adapt content in real time to target their viewers.
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