Branding Should Become Part Of An SEO Strategy

An effective brand marketer can dramatically improve the chances of establishing a successful SEO campaign. With enhanced attention to personalized search from Google, and click patterns and brand preferences emerging through individual search history, having an identifiable brand becomes a major asset, Rand Fishkin says.

He also discusses cannibalization of link graphs, social graphs and other new signals that search engines take into consideration when ranking sites.
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