Web directory LookSmart has announced that its search listings network has the largest reach of any online advertising network, according to Jupiter Media Metrix. The June 2001 Media Metrix Digital
Media Audience Ratings show that the LookSmart Network reaches 76.7% of U.S. Internet users, topping Microsoft with a 74.8% reach, the GoTo Premier Network with 70%, the Link Exchange Network with
58.5%, and 24/7 Media with 51%. The DoubleClick Network was seventh with a 46.4% reach. This is the first appearance in the Media Metrix Network ranking for LookSmart, whose partner network features
MSN, Excite, AltaVista, iWon, AOL Time Warner, Qwest, Prodigy, Juno, Go2Net, Mamma.com, and Inktomi and its entire distribution network, which includes more of the top portals.
- Adam
Bernard
