MeasureCast Releases Streaming Stats

  • July 16, 2001
A new survey from MeasureCast, Inc. finds that 17% of streaming media users have listened to or watched streaming audio or video 20 hours or more during the past 30 days. For the survey, MeasureCast randomly selected 250 people from its proprietary panel of more than 50,000 streaming media consumers. More than half of the respondents (63%) said they accessed streaming media for more than 30 minutes (30 minutes to 20 hours or more) in the past 30 days. One-fifth (20%) said they accessed streaming media for 5-to-30 minutes during the same period.

The survey also reveals that 51% of respondents access streaming media "most often" from their home computers, while 40% do so from work. Nevertheless, weekly MeasureCast online listening reports show that even though fewer people access streaming media from work, their listening/viewing of streaming media is more than double that of those that listen from home.

60% of respondents said they have broadband access to the Internet, including T1 or T3 lines (22%), cable modems (17.6%), ADSL/DSL (16.4%), and ISDN lines (4.4%). 27% of respondents accessed streaming media with connections of 56K or slower.

- Adam Bernard

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